tag:blogger.com,1999:blog-75757713627714426172011-07-31T01:59:27.282-04:00Gaia Group BlogThanks for coming, make your self at home and stay a while...Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.comBlogger281100tag:blogger.com,1999:blog-7575771362771442617.post-81894299252842556512010-06-14T12:23:00.002-04:002010-06-14T12:24:03.053-04:00We've Moved!This blog has officially moved to our new website at www.gaiapr.com/blog. See you there!Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-29943449612091191272010-03-16T14:04:00.004-04:002010-03-16T14:07:57.000-04:00Are You a New Dork?There's something to be said for a company that thinks up a clever and relevant video. Hats off to Grasshopper.com (the virtual phone company) for a fun video that speaks to their target audience - New Dorks. Enjoy!Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-56500329130991743672010-02-22T10:18:00.004-05:002010-02-22T10:45:20.764-05:00Notes from the Ombudsman: How to Get Noticed at the Editorial Desk<!--[if gte mso 9]> Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 <![endif]--><!--[if gte mso 9]>Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-6664673526484960012010-02-01T09:32:00.002-05:002010-02-01T09:36:35.997-05:00BBC has a Sense of HumorIf it were only this easy...!Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-67229203430546793722010-01-27T18:49:00.002-05:002010-01-27T19:38:00.629-05:00When Bad Things Happen to a Good CompanyCrisis communicators are pitching themselves as commentators today due to the big news from Japan. Toyota, one the world’s largest brands, is suffering its first big PR crisis all due to mangled communications. By issuing a recall on two-thirds of their inventory on the road without clearly informing their employees of talking points and the resolution process, Toyota has badly bruised their Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-44316519806022108672010-01-14T07:55:00.010-05:002010-01-14T08:05:29.318-05:00Unbreakable? Perhaps Not....A friend of mine on Facebook posted this video and I couldn’t help but comment on the lesson that it provides for every organization promoting a product or service. In the video, a BBC reporter has stopped by a booth at CES 2010 to test a phone that is termed “unbreakable” by the CEO he’s interviewing. Gulp. Needless to say, the reporter does break the phone much to the chagrin of an embarrassedFounder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com1tag:blogger.com,1999:blog-7575771362771442617.post-77578317367440747472009-12-30T12:48:00.002-05:002009-12-30T12:53:33.045-05:00Giving Thanks to Dorothy BoydThis year has been a real roller coaster from an unpredictable economy to wacky events including Balloon Boy and the fall of Tiger Woods. Regardless of larger events, a few things remain the same – we are still moving forward, innovating and taking calculated risks. There is no shortage of people who have seized the economic downturn to venture out on their own whether by choice or circumstanceFounder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-17969889519781313052009-11-13T08:57:00.004-05:002009-11-13T09:04:35.505-05:00Intelligence Slideshow: The Presentation Secrets of Steve JobsI love this Baseline Magazine slide show for it's brevity and great advice. My favorite slide is the last - sell dreams, not products. What's your favorite?Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com1tag:blogger.com,1999:blog-7575771362771442617.post-78152788513815128362009-11-09T14:15:00.003-05:002009-11-09T14:22:01.644-05:00Ecoist – Putting a New Twist on a Used WrapperJust this past weekend, I managed to drop by a VirtuArte trunk show and pick up a few unique holiday gifts for family and a few special friends. The founder of the company, Debbie Myers, is a former international business executive who has a passion for hand-crafted traditional arts and textiles from the developing world. She has carefully selected each artist for her collection and can recite Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-21991992963982762232009-10-13T18:00:00.004-04:002009-11-03T09:15:14.931-05:00Guest Blogger: Shane McLaughlin - Would Columbus Recognize This New World?This new world we call digital media is a blessing and a curse.A blessing because we can get information on anything nearly as fast as it happens. Best Buy accidentally prices TVs at $9.99 and BAM everyone and their Facebook friends are crashing the company's e-commerce engines.But it's also a curse because we are overwhelmed with that same information. Making sense of it, verifying it, even justFounder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-675965638443565832009-10-09T08:48:00.004-04:002009-11-03T09:14:54.714-05:00Solar Decathlon WeekI can't say that we have a favorable weather forecast for opening weekend, but positive attitudes and innovative structures will surely make up for some clouds at this year's Solar Decathlon. The Decathlon is comprised of twenty teams from colleges and universities around the world including many American universities. Each team designs and builds their home months in advance of the competition.Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-36220754096542655192009-09-20T21:10:00.006-04:002009-09-21T13:30:22.817-04:00Better Choices for the Table: What the Obama’s, the Windsor’s and Millions of Consumers have in CommonThis week the White House made an effort to set the pace for the rest of the nation by announcing the property’s first organic garden - foodie blogs to national media ran the story with zeal. Since the beginning of the Administration, Michelle Obama has taken on the challenge of setting an example for the rest of us when it comes to healthy eating and local options for our tables. There also a Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-49965414860941496302009-09-04T10:31:00.003-04:002009-09-19T09:33:04.711-04:00HBR In Brief: Why Sustainability Is Now the Key Driver of InnovationI picked this (and the PDF) up from Environmental Leader today. Worth a read as they give tips on implementation and theorize a process for corporate sustainability. Key ideas from the Harvard Business Review article by Ram Nidumolu, C.K. Prahalad, and M.R. RangaswamiThe Idea in Brief• Sustainability isn’t the burden on bottom lines that many executives believe it to be. In fact, becoming Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-37493135393793649462009-09-01T11:34:00.011-04:002009-09-19T09:33:58.760-04:00Guest Blogger: Jeanne Jennings - Maximizing Deliverability for Email MarketingIn celebration of the new month, I'm pleased to bring you a guest blogger submission by friend, colleague and email marketing guru, Jeanne Jennings (www.jeannejennings.com). For anyone who is charged with managing communictions efforts using email, the topic below sheds new light on how to minimize bounces and maximize reach using email.Maximizing Deliverability for Email MarketingSending a Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-50352951641445298552009-08-12T09:20:00.003-04:002009-09-19T09:34:26.809-04:00Smart Grid Gold Rush: Echelon Lands First Big US ContractSmart Grid Gold Rush: Echelon Lands First Big US ContractPosted using ShareThisFounder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-20396483295817445002009-08-05T10:03:00.005-04:002009-09-19T09:35:50.986-04:00Going Green for Permission Research<!--[if gte mso 9]> Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 <![endif]--><!--[if gte mso 9]>Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-92099548253393550312009-07-21T13:29:00.005-04:002009-09-19T09:36:54.331-04:00New Study Finds Link Between Social Media and Bottom Line SuccessFrom readwriteweb.com - Written by Sarah Perez / July 20, 2009 12:15 PM A new study released by enterprise wiki provider Wetpaint and the Altimeter Group shows that the brands most engaged in social media are also experiencing higher financial success rates than those of their non-engaged peers. To determine this relationship, the study focused on 100 companies from the Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-57935235974468961992009-07-20T09:52:00.003-04:002009-09-19T09:37:24.886-04:00Walmart’s Sustainable Products IndexLast week Walmart announced its efforts assign green ratings to all goods that will measure how environmentally sound they are. This announcement was met with both skepticism (the strength of the system) and enthusiasm by media and the public alike. However, in hard times, it seems like most consumers are continuing to make sustainable choices when purchasing products.We found more than a few Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-85300382872689523642009-07-17T13:19:00.009-04:002009-09-19T09:37:42.521-04:00CFLs – can they make my food look appetizing?A good friend and fellow green advocate gave me a birthday gift of CFLs. I am happy to see that CFLs are now made for dimmable circuits, but have mixed feelings on their actual lighting quality for kitchen use. The jury is out...PS I broke one and that's a whole other story!Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-70739323938363016932009-07-17T11:59:00.006-04:002009-07-18T08:59:18.341-04:00“I Solve Problems”Anyone who has watched the megahit Tarantino movie “Pulp Fiction” will remember the character Harvey Keitel plays in the movie - the enigmatic Winston Wolf. Winston is called in to clean up bad “situations”, has likely seen just about everything there is and can get things done efficiently and quickly. This character has been on my mind over the past few weeks based on discussions with Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-36782890609019044792009-07-09T08:44:00.006-04:002009-07-18T09:00:22.543-04:00Wired Disruptive Business ConferenceWired Disruptive Business Conference"We live in an era of relentless change. New technologies and business models emerge almost overnight. Advertising, retail, manufacturing, media, financial services, travel—no matter what business you're in, you've felt, or are about to feel, the shockwave that disruption brings. For executives who are prepared, this flood of innovation represents a huge Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-4824883053861500052009-07-01T10:40:00.009-04:002009-09-19T09:38:19.444-04:00Social Media Management - Dealing with the ClutterThis week's household conversations have focused on social media, what to make of it and how to use the endless amount of information vying for our attention at every moment of the day. For example, we've talked about why Twitter, Twitterdeck and Twirl exist and whether or not they can really make any kind of impact. I think Twitter and its ilk are effective communications billboards that help Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-66159308333739078652009-06-29T16:04:00.003-04:002009-09-19T09:38:52.970-04:00Codifying Green BuildingsThe International Code Council announced their intention to develop an international green construction code today, or IGCC. The development of this code means that commercial buildings will eventually have actual building codes that can be adopted by any city or municipality in the US. Why does this matter and what is the potential impact? According to the USGBC, commercial buildings in the US Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-78098493522557914782009-06-24T13:03:00.002-04:002009-09-19T09:39:39.649-04:00Wonk Talk – Climate Change and John Dingell<!--[if gte mso 9]> Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 <![endif]--><!--[if gte mso 9]>Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-59964045422636363482009-06-22T17:08:00.006-04:002009-09-19T09:40:09.640-04:00The Technology Revolution (literally)As many of us in the PR profession have come to find out over the past few years, social media is now a key element of any communications program. A good example of social media's reach can be witnessed in the current Tehran + Twitter news story. This story has brought to light what many of us already know - social media and the networks they create can be powerful tools for communicating with Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-51623551421956478992009-06-15T16:25:00.005-04:002009-09-19T09:40:44.546-04:00Living La Vida LOHASWarning: Shameless and unpaid plug!Last night, my husband and I enjoyed a meal at DC’s only LEED-certified restaurant, Founding Farmers. Prior to the meal, we met a friend at the pre-prohibition bar where they swear by sustainable and original bar prep ingredients such as in-season and fresh melon, mint and cherries. Ginger ale and ginger beer are also made fresh by the restaurant - a rare Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-21722498443973564242009-06-09T10:17:00.010-04:002009-09-19T09:41:30.911-04:00Election Day and Clean Coal Technology<!--[if gte mso 9]> Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 <![endif]--><!--[if gte mso 9]>Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0tag:blogger.com,1999:blog-7575771362771442617.post-32332316420952304212009-06-03T10:16:00.010-04:002009-09-19T09:42:30.988-04:00Engineering a Greener FutureIt's been a big week for Detroit and an even bigger week for the average American consumer. Media stories on GM dealerships feeling the pinch, car buyers making purchase decisions and Chevy lovers waxing poetic about times gone by have all been prolific. The one big story that seems to be missing in the mainstream is how this will change the attitude of the manufacturers. Does this mean that Founder - Laura Taylorhttp://www.blogger.com/profile/02751464712107844153noreply@blogger.com0