The Technology Revolution (literally)

As many of us in the PR profession have come to find out over the past few years, social media is now a key element of any communications program. A good example of social media's reach can be witnessed in the current Tehran + Twitter news story. This story has brought to light what many of us already know - social media and the networks they create can be powerful tools for communicating with and influencing a mass audience. Even the Pentagon is considering how to incorporate social media into it's sphere of influence.

While Tweeting is not for everyone, I recommend at least dipping a toe in the increasingly large pool of social networking options. C'mon in, the water is warm...