I picked this (and the PDF) up from Environmental Leader today. Worth a read as they give tips on implementation and theorize a process for corporate sustainability.
Key ideas from the Harvard Business Review article by Ram Nidumolu, C.K. Prahalad, and M.R. Rangaswami
The Idea in Brief
• Sustainability isn’t the burden on bottom lines that many executives believe it to be. In fact, becoming environment-friendly can lower your costs and increase your revenues. That’s why sustainability should be a touchstone for all innovation.
• In the future, only companies that make sustainability a goal will achieve competitive advantage. That means rethinking business models as well as products, technologies, and processes.
• Becoming sustainable is a five-stage process, and each stage has its own challenges. Here’s how to tackle them and emerge from the recession ahead of the pack.
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